Brand Assets
Sage Brand Toolkit
For Sage reps and approved partners. Logos, color palette, typography, and taglines for use in proposals, submittals, and co-branded materials.
Logo
SAGE.
Emergency Lighting
On Sage Deep
SAGE.
Emergency Lighting
On Sage Ivory
Color Palette
#133133
Sage Deep
Primary dark / hero backgrounds
#B49167
Sage Gold
Accent / brand mark
#D4B98A
Sage Gold Light
Light text on dark
#F8F6F2
Sage Ivory
Page background
#EDE9E3
Sage Cream
Subtle panels / sections
#2A2520
Sage Charcoal
Body text
#8C8279
Sage Stone
Secondary text / metadata
#E8E4DF
Sage Rule
Borders / dividers
Display
Used for headlines, product names. Set in Playfair Display 500.
Engineered
for the spaces it protects.
Body
Used for product copy, descriptions. Set in Inter 400/500.
Commercial-grade central battery emergency lighting. Built on patent-protected technology. Monitored with Sage Live™. Assembled in the USA.
Mono: KEY-1000-120-LOK
Taglines
“Engineered for the spaces it protects.”
“One system. Entire building.”
“Emergency lighting, engineered.”
Trademarks & Usage
- Sage Live™ is the brand name for our remote diagnostics and monitoring system. Always shown with the ™ symbol.
- Sage Relayis the official term for the SR-series relay modules (SR1, SR2, SR3, SR6, SR7, SR03) that convert LED luminaires to emergency operation on central battery. Sage’s engineering team selects the appropriate Sage Relay per project — the term replaces the generic industry acronym in all Sage copy.
- Sage product names (Keystone, Volta, Olympus, Phoenix, Cypress, Atlas, etc.) are product line designations. No special trademark formatting required.
- Sage Betais the badge pattern for specifier tools that are functional but actively evolving (Coverage Estimator, CSI Spec Writer, Load / VD Calculator). It signals “useful reference, not a stamped engineering deliverable.”
- UL 924 / NFPA 101 compliance markings are required on all official spec materials.
- Buy American Act compliance language is approved for use in federal-project proposals.
Need the brand sheet? Download our one-page brand-at-a-glance PDF. Need the full pack — high-res logos, vector source, co-branded variants? Contact your Sage rep.